Air India, India’s leading global airline, and Merlin Entertainments, a global leader in location-based family entertainment, have entered a partnership, whereby members of Air India Flying Returns loyalty programme will earn Reward Points when they buy tickets to LEGOLAND® theme parks.
Air India Flying Returns members can earn up to 10 Reward Points per INR 100 spent across
five participating LEGOLAND® locations, namely Windsor (UK), New York and California (U.S.),
Dubai (UAE), and Malaysia.
To earn Reward Points, Flying Returns members simply need to book their tickets on
https://bit.ly/AirIndiaLegoland
Designed specifically for families with children aged 2-12 years old, LEGOLAND® offers a great
day out or the ultimate short-break experience. Each LEGOLAND® theme park features
interactive family rides, live shows, building workshops, and fun-filled attractions, including
Miniland areas reflecting iconic buildings and attractions from the Resort location – all built using
the iconic LEGO® brick.
Sunil Suresh, Head of Marketing, Loyalty & E-commerce, Air India, said: “This partnership
enables families to create lasting memories at LEGOLAND® destinations around the world,
while also earning valuable Reward Points towards future flights and travel experiences with
Air India. Flying Returns is witnessing a rapid evolution into becoming one of the most attractive
airline loyalty programmes globally, and this partnership is a yet another reflection of our
commitment to delivering exceptional value and experiences to our loyal guests.”
Dominique Sidley, Global Sales Director Merlin Entertainments, wrote: “I am delighted to
announce that Merlin Entertainments, the world’s leading attraction operator, has extended its
partnership with India’s national carrier, Air India, to offer exclusive benefits to the ‘Flying
Returns’ members. This partnership will allow the members to enjoy discounted access to our
amazing LEGOLAND® Resorts across the globe, where they can experience the fun of LEGO
and the playful thrill of theme parks. We’re delighted to celebrate the partnership becoming
official, with the fantastic team here at LEGOLAND® Windsor.
India remains a strategic market for us, and we are committed to providing the best entertainment options for the Indian consumers. We look forward to strengthening this partnership with Air India across our other attractions in the future.”
This announcement marks the latest step in the airline’s continuing effort to transform Flying
Returns and comes as the airline enters a new phase of its ongoing five-year transformation
journey.
In April this year, Air India overhauled Flying Returns, introducing a simplified new structure,
more customer-friendly features, renamed tiers, and an updated identity for the programme. The
revamped Flying Returns moves away from the legacy model of miles-based collection of points
to a more equitable spend-based approach while offering members instant global status and
privileges around the world.
Over the last 18 months, Air India has added over 50 partners for Flying Returns to offer greater
ease, more rewards, and recognition for its members.
About Air India:
Founded by the legendary JRD Tata, Air India pioneered India’s aviation sector. Since its first
flight on October 15, 1932, Air India has built an extensive network with non-stop flights to
cities around the world, across the USA, Canada, UK, Europe, Far East, Southeast Asia, Australia,
and the Gulf. After 69 years as a government-owned enterprise, Air India and Air India Express
were welcomed back into the Tata group in January 2022.
Air India is navigating through a major five-year transformation roadmap under the aegis of
Vihaan.AI, with an ambition to become a world-class airline with an Indian heart. The first phase
of this transformation, the taxi phase, was recently concluded and focused on fixing the basics.
These included bringing back to service many long-grounded aircraft, the addition of talent
across flying and ground functions, rapid upgradation of technology, and strengthening
customer care initiatives, amongst others.
About Merlin Entertainments:
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe’s
number one and the world’s second-largest visitor attraction operator, Merlin operates 129
attractions, 21 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin’s
purpose is to deliver memorable experiences to its millions of guests around the world, through
its iconic brands and multiple attraction formats, and the commitment and passion of its
employees. See www.merlinentertainments.biz for more information and follow on Twitter
@MerlinEntsNews.
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